Every keyword or a term talks about the intent of the user searching with that term. This particular term tells that a user is looking for “locksmiths in your area” that can help with key duplicating. Currently websites that are ranking for this terms have written listicles of all the hardware stores or retail stores that are providing spare key services. A locksmith can take advantage of this term by quicking writing content around it.
Write a listicle on all the hardware stores that provide key copying services (5-10 miles around his business store). Also write about different types of keys, types of key makers or key smiths in the same area. Write about car dealerships, types of locksmith services, and more related to locksmith domain. Why? This is because if a locksmith write lot of content around this particular domain, Google and Bing will consider the website authoritative. Website ranking in this case becomes easy. Once the website start getting ranked, make sure to add lead capture forms to convert visitors into leads.