Locksmith business is perhaps one of the oldest markets, and it is a job that won’t be the downfall anytime soon — that’s why locksmiths SEO is imperative. The locksmith business is evolving every day, and if we talk about the present era, the competition is incredibly high and tough. In today's digital world, anyone who needs a locksmith - they Google it! Meaning, if you want to attract potential customers to your locksmith business, it is crucial to be in the search results. In other words, to increase your customer base and increase your online visibility, you need Search Engine Optimization. Locksmith SEO will ensure you improve the chances of being found first—and not one of your competitors. Let's look at why locksmith websites should invest in SEO.
Reasons Why Locksmith Companies Should Invest in SEO
1. SEO Traffic is Free
Locksmith is a local business. Meaning, people in your locality are the most probable ones who would be looking for your services. As a business owner, for you to advertise your locksmith company and stay ahead of the competition, you would have to invest a massive amount on advertising. Which often can get expensive for many small businesses. Instead, having a locksmith website that is visible on local Google search results can give you a steady stream of free traffic who possibly can convert into your customers.
2. SEO gives Faster Results
Unlike any other business, the locksmith SEO team has a tremendous advantage. Locksmith business is an "in-person service", and the competition consists of only other locksmiths in their locality. So, locksmith marketing gets easier as not yet many of them are using local SEO strategies. Even if you the locksmith has a company catering to multiple locations, the internet marketer can target each location using related keywords.
3. Google likes SEO
It's no longer the era where a locksmith places an ad in the Yellow Pages and wait for the phone to ring. By now, we understand it very well that, the locksmith business needs to aim for the local market to boost the chance of a customer choosing their company. With the explosion of smartphones, 97% of people search for local businesses online. Frequent mobile searches make Google Local and Google map searches of utmost importance. Google is by far the predominant force in the search market, and it loves websites that are optimized for search engines. Google is continually working to give customers content that is useful and relevant to their search queries. Locksmith SEO can help you to create a website that Google will love and would show it to your customers when they are looking for you.
So, how do you make Locksmith SEO work for you?
Optimize Your Keywords for Location-Based Search Results
Your first step is to look for search terms that reflect your service and are related to your location. If you want to rank well in your locality, you need to optimize your website for both locksmith business and keywords related to your location. Meaning, you need to optimize your site for keywords like “lockout service” and “Auto locksmith services in California”. You can even target keywords that are specific to your street as it would help you attract visitors who are looking for locksmiths where you already are. You can sign up for a free Google Adwords account and use Google's Keyword Planner. You can input the keywords you planned to use and see how much traffic they are generating. Furthermore, you would also get more suggestions for related keywords.
Create a Locksmith SEO Strategy
When you start working on your SEO strategy, begin with the core elements - Meta Tags, Home Page Content and Service Page Content. Optimize them using the keywords for buying intent. Now, let's get into each one of them.
Focus on the main keyword first. When a customer looks at your page, he should be able to understand the relevance of the page immediately. The title tag is the most critical part of your web page. Using your main keyword is imperative. For instance, "Locksmith Castle - Residential Lockout Service" will make more sense over " Key Makers, Locksmith Service". The next important part is the meta description of each page. Have a meta description of your primary services and a call to actions. Include your phone number and address if possible. You may not follow the exact format but, as long as it contains the main search terms, you’re in good shape.
Home Page Content
Your homepage is where your customer would land first. It is like a decision maker - which would decide if he would stay and look at the services you provide or not. Include a visible headline that is both concise and descriptive. Don't include just an image as you page headline. Googlebot doesn't read images. Meaning, when the bot comes to your website and doesn't find content in H1, it may not understand the relevance of your page. Include a headline with your primary category to help users and search engines understand your page better.
Service Page Content
Finally, build a separate service page for each of your primary services. For each service page, generate content for about 500-1000 words and naturally incorporate your primary keyword. Ensure, when people sand on your services page, they are easily able to understand it.
Make a Mobile-Friendly Website
Yes, your locksmith website has to be mobile-friendly. Not just because Google ranks the sites better which mobile optimized, but also think about it this way - Would person locked out of his home have access to his computer? Typically, he would pull out his smartphone or other mobile devices, and look for "locksmiths near me". He would call the first few results that appear in his mobile search result. Meaning, if you only have a desktop locksmith website, you are losing your customers to your competitors who have a mobile website. Consider using responsive design templates to reach customers on all devices. Using a responsive template will ensure your customers will get seamless navigational experience on your site regardless of screen size or browser.
Optimize Your Google My Business
Your Google My Business profile is a vital indicator in building trust with Google. It is like a miniature version of your website that appears in the map section of the Google local listings. Your GMB profile is like a snapshot of your company and the services you provide. Since it is easy to rank well in Google My Business, it can also give your local visibility a boost. Fill in your business details like your business name, address, and phone number (NAP) accurately and identical across all web listings. Prefer adding a local number instead of an 800 number, as that would help Google to understand that your business is a local entity.
Search Engines Prefer Sites with New Content
It is a known fact that search engines love "fresh content". You can keep your site fresh by regularly updating your website content through the addition of a blog. Post blogs that are relevant to your business and useful for your customer at least once a week. It will help you boost your page ranking. So when people in your locality are looking for locksmith service, your website will come up on the first page of listings.
Consider Investing in Pay Per Click Ads
Though Pay-per-click is an expensive strategy, if you are looking for immediate results, you can go for. It is a great way to attract customers, and give your website higher visibility on the SERP even before your SEO strategy has time to take effect. Create display ads using keywords specific to your locksmith business. 94% of online users prefer organic results to paid SEO ads, many times, people do click on the link that would redirect them to your website. It would also, gradually increase your page ranking as Google will start recognizing you for those keywords.
Social Media can Help Your Search Engine Ranking
Social media may not have a direct effect on your SEO, but it definitely will help improve your reputation and branding. Being active on social media helps you to engage with customers and answer their issues. When people see you are addressing to different queries, they recognize you as an expert in the industry. Google understands this and will recommend your website when people in your locality need a locksmith.
Monitor Your Results
It is essential to know how your local SEO campaign is performing. That would help you to identify the loopholes and tweak your strategy if needed. You can install Google analytics and Google Search Console tools on your website to track your results. Google Analytics would give you details on a particular page indeed ranks along with other metrics like traffic, unique visitors, pages they are visiting, and much more. Read your reports at least once a month, to understand the trends and user engagement.
How can RedTim help?
Yes, it sure is much work, but RedTim has expertise in Locksmith SEO. The RedTim websites for locksmiths help you to attract customers and rank well in local search results. The RedTim websites are built on Locksmith SEO technology. The website helps you to stand out as the best locksmith by strategically using Automatic SEO features.