Selling products online can help you reach more customers than a brick and mortar shop. Unlike your brick and mortar store, when you sell online, you can sell all times of the day. But, “online” is very general. Whether you are considering a marketplace platforms or your website, there seem to be endless options. And, selecting the best platform for your company to sell online can be a daunting task. The choice between the two depends on your business’s needs, and goals. So let’s understand what we mean by each.
A marketplace is a third-party website that matches buyers and sellers. It includes many sellers across product categories. You will have to find the correct vertical and category to list your product. Make sure you are interacting with the right audience as it is not always easy to create. Larger brands may have more success with this as people already know them. But smaller businesses may have difficulty in reaching larger customers bases. As only few customers would have heard of them before. Examples of a marketplace include Amazon, eBay, and Walmart.
A business website is your identity where you will have full control over everything. It is your business website that focuses only on your company. People coming to your site are your potential customers. A business website is very different from a marketplace. You don't have to worry about other sellers damaging your brand reputation. You can see more significant profit as you won't have to share margins. Building brand loyalty is easy with your business website.
What are the benefits of having your business website?
Get full control over your hand
When you have your business website, you have total control over it. You can decide what it looks like, the content in it and how it works. Most of the business owners selling their products on a marketplace like Amazon have one common concern - maintaining their customer relationship. Selling on your business website gives you the ultimate control. There are very few restrictions, and you are free to set your terms and conditions. Your site can also be your lead generation tool. You can give them an option to subscribe to your product updates or newsletters. In this way, you can build a list of potential customers to target.
You can increase your revenue by retargeting your audience
One of the advantages of having your business website is you get direct access to your customers. Meaning, you are selling directly to your customer, and no more have to pay commission fees. This gives you an opportunity for better customer service. You ultimately have a possibility for more up-sell. By establishing a good pricing model, you would be able to sell your product cheaper on your site. You can create a marketing strategy to target people who visit your site with ads. You can even re-market to who have already purchased from you. Your business website can help you to build an email listing that can bring in steady revenue.
You can have a better control on SEO
Having your business website allows you to have control of your SEO efforts in many ways:
Having your website gives you the freedom to use keywords relevant to your product alone. You can optimize your content with right keywords to rank well in search results. On a marketplace, there are thousands of different products, and it can be just as hard to stand out. Having content with right keywords gives your website a better chance to get discovered.
Attracting links from trusted sites is one of the most effective ways to improve your SEO efforts. You can achieve this by publishing fresh content on your website that people will link to. You can have a blog section on your site and talk about your business. You can even write articles about your niche. Having links from trusted websites will help you build a trust with your audience.
You can have your own Meta tags and URL structure
Unlike most marketplaces, your business website gives you control of your meta tags and URL structure. When you list products on your business website, you can have URLs that include keywords. You can create page titles and descriptions that will help with your ranking ability.
What are the downsides of having your business website?
Building your business website can be time-consuming. Setting up and maintaining a business site involves a lot of technicalities. Sure, there are many website builders with do-it-yourself tools, but you still will have some technical issues. You will have to choose your hosting service, set-up a shopping cart and payment gateways, create content for your site and more. You would have to hire a designer, developers and an SEO specialist. Following up with them can be a tedious never end job.
How can RedTim help you build a business website?
In today's competitive world where buying behaviors are based on the brand's identity, there is no substitute for having your business site. Your website gives direct access to your customers. You can build your brand name, and your products will have no trouble fighting the competition. Your business website is a central place that you have complete control of.
RedTim websites are designed to be dynamic. You can instantly add to your product catalog, and sell online. We give you the flexibility to add unlimited products to your product catalog. RedTim website is mobile-optimized with responsive layouts. They will work on all devices, so you can create your website the way you like. We remove the dependencies on designers, developers, and SEO specialists.