Social Media Marketing helps you to promote your business through social channels. It is that simple. There are 2.77 billion potential customers online. With a quarter of the world searching and shopping online - there’s no reason why you shouldn’t try to get discovered by them.
Social Media Marketing Tips For Business
Your business’ social media pages impact buyers’ purchasing decisions. Most customers who buy things online will check more than a business’ website. They explore tweets, your followers, your online ratings, comments on Facebook, and more. Not having a strong social media presence may affect the buyers' buying intent.
So, you might want to consider creating a plan around your social media identity. Create a plan that answers the following questions:
What platforms do I choose?
Among the top 40 social media platforms, it’s most critical to build your brand on at least 2-3 of the most popular ones. Target those platforms which are likely to engage your target audience.
What kind of content do I write?
Social Media platforms run on one thing: good content. Now that you’ve decided which platforms to build your brand on, you need to develop engaging content. Post content that is relevant to your audience on these platforms. What’s engaging? Something that captures the attention of your users. Makes them remember you - as a great product offer. Or a great Superbowl ad!
What are my goals?
Social Media will attract a lot of users to your content. But ask yourself what you’re doing with these customers. Do you want them to gain awareness about you? Do you want them buying off your site? Do you want your customers to engage with each other - to build a community out of your brand?
What formats of media should I share?
Content comes in many forms. And with every decade we seem to add more formats to this digital list. It’s best to engage with your social media audience with a mix of content formats. Use images, GIFs, video, text, memes, etc.
Do I need a content calendar?
Having a content calendar always helps social media marketers and small businesses alike. Building an online brand is a journey. You have to start from point A and get to Z, with clear direction. Your customers can go from gaining awareness about you to gaining more in-depth information about the value you bring to them. They can compare you to your competitors, and finally purchasing from you. All this is based on the content journey that you take them on.
Social Media Activity is integral to a Buyer’s Journey
Social Media plays an active role in a user’s buying journey. Think of the journey as a string of 3 phases: awareness, consideration, and decision. With your social media activity, you set the stage for who you are and what you sell. Familiarizing your customers with your brand is how this journey starts. Then you can push content that’s more focused. Build social communities that help your buyers confirm their trust in you. Finally, setting up commercial lines like Facebook Shop. You can even enable eCommerce that can help your buyer finish their buying decision.
Social Media Marketing for Small and Medium Businesses
1) Improve Website SEO
Social media profile for business can improve a website's ranking in organic search. As long as you link the website with your business account. Search Engines relate your social media popularity. They have trust with the potential trust people can have in your website. It will help you get discovered online over time.
2) More Inbound Traffic
Ranking well in organic search results takes time. To get new traffic to your website, you should have many doors opened for your prospects. Each social media account of yours is one doorway to your website. So why not open as many?
3) Create Brand awareness –
Social Media is the cheapest digital marketing tool available in the market. Marketers can organically promote their products/services through these platforms. All they have to do is spend few hours a week.
4) Online Lead Generation –
Businesses that engage with their audience tend to be more successful. When you’re engaging with your customers, try to make sure you’re interacting as a human-company. This makes your customer believe that you care. This is bound to boost your lead generation and conversion rate.
5) Free PR –
Social Media is free, the cheapest place to get the most eyeballs on your business. In fact, latest news is shared on Twitter before any regular news channel. So why shouldn’t businesses do the same?
6) Improve Brand Loyalty –
The social media world is interconnected. People from across the globe can interact with your brand and other customers of your brand. Having a presence on social media is, of course, step one of building a loyal customer base. Engaging them is your next task - and that’s so done through social media, as long as you have good content.
7) Thought Leadership –
Businesses that prove themselves as thought leaders see higher conversion rates. Social media platforms help you reach large enough audiences. You can share your thought-leadership content through blogs, research, infographics, videos, surveys etc.