It's no secret that in the last couple of years mobile devices are growing exponentially and have impacted the digital world. Business owners are now confused if they need a traditional website or a mobile-optimized site. With increasing number of mobile users, many small businesses are realizing the importance of the mobile market and are taking advantage of the current mobile revolution. Here are reasons why your small business needs to have a responsive website if you want to stay competitive online.
Top Reasons Why Your Business Needs a Mobile-Friendly Website Right Now
1. 1.2 Billion People Worldwide Access the Internet from a Mobile Device
Isn't this reason enough for you to have a mobile-friendly, website. Furthermore, according to one study, 55% of time spent with online retail occurred on a mobile device. Meaning, regardless of your robust marketing strategies, your brand will not be visible to a billion people if your website isn't mobile-friendly. Also, with making your site accessible, mobile-friendly websites helps you to gain visibility in Google search results. All the benefits that mobile-friendly websites give ultimately help you achieve better conversion rates and more sales.
2. You Can Achieve Better Page Ranking
Are you planning on building a mobile app for your business? However, before creating an app, did you have a look at how your company’s website performs on mobile devices? Google has rolled out an algorithm Mobile-First Index that gives your website a chance become more visible in the search engine result pages. Meaning, responsive web design can not only improve the user experience but can also get you more relevant audience. Google will analyze your website based on its responsiveness on different devices. If your site is performing well on the mobile device, it will likely get better in rankings than those that don’t.
3. Mobile Website Is Good For Social Media Marketing
Mobile and social media are two of the most significant forces in marketing right now. The social media sphere continues to explode these days, especially on mobile devices. In fact, 91% of mobile Internet access is used for social activities. People frequently access content and social media channels such as Facebook, Twitter and Instagram on their mobile devices. It represents a massive opportunity for businesses to engage with their customers wherever they are. Design a business website that is responsive and can make your product and services more shareable to maximize your social media marketing efforts. The good thing is if you are implementing social media marketing strategies for promoting your business, then probably most of your followers are using their mobile devices to access your website.
4. Embrace the Mobile Era - and Win Email Marketing
Getting people to click-through on your email is only the first half of your email marketing strategy. Your marketing strategy ends when your customer follows the link on your email, lands on your website and make a purchase, read a blog post or fills in a contact information form. It has been observed that the open rate of emails on mobile phones has grown an incredible 30% over the few years. Meaning, you need to ensure that the page on your website they land on is also optimized for mobile. A mobile-optimized email campaign with a call-to-action button that directs the reader to your mobile-friendly website can help you increase the traffic and generate more sales.
5. Mobile is Local
Are you targeting your local audience but unable to get enough local attention for your business? Then maybe you should consider optimizing your website for mobile devices. Mobile marketing can help you by engaging local search. When people come to your website, map on your site make it easy to find your front door. Tools like Google® Maps and local directories provide general information that includes your location, contact and address. Enhance your website with tools that can turn traffic into customers by including easy-to-access information such as ‘About Us', ‘Find Us', ‘Hours of Operation' and more. If your goal is to turn the local audience into a loyal customer- a mobile website may be just what you need.
How can RedTim Help?
If your website is not mobile-friendly - you are losing your customers to you competitors. Mobile is "The Present" of the internet, and you need to have a mobile-optimized site. Google has rolled out Accelerated Mobile Pages (AMP) within Mobile Search Results in 2016. Meaning, Google will rank your website based on its performance on mobile phones. RedTim websites are built on Accelerated Mobile Pages (AMP) technology. Meaning, each time a visitor lands on your website, he will get the same seamless user experience on all your pages.