Choosing the right template is an important decision for your hotel website. When it comes to the hotel business, there are many things to consider; starting from the features, customization options, user experience and so on. It is quite natural to feel overwhelmed when it comes to picking a template that would suit your hotel website the best. Understanding the complexity, we have put together a few steps that can help you to choose the best website template and create your unique online presence.
How to Choose a Perfect Template for My Hotel Website?
Even before you start shortlisting the template for your hotel website, there are a few key points you need to take into consideration:
How do you want your hotel website to look like?
The website template you choose would determine how your site would look including its structure, features and the display. Your hotel website will need a booking channel, galleries, maps, videos and more. While selecting a template, you should keep in mind your niche that can fit your industry the best.
What type of template layout should I choose?
The layout and the design of the template will be based on what kind of information you want to share on your website. When choosing the website template for your hotel website, there are five fundamental design and usability factors you need to consider:
Content Width Design
Overall Usability and User Experience
Let’s look at each of them in brief.
Content Width Design
The website templates these days offer two types of content width: full-width and boxed width.
You must be wondering, "how do I know which one would suit my hotel website?" Well, there isn't much of a fight. Based on the content you want to share on your website you can pick the layout.
Full-width layouts are "the popular" template designs which are responsive and are considered more creative and modern. You can use this style of the layout if you intend to create a hotel website with heavy graphics.
Boxed-width layouts are usually better suited for business-oriented websites. In this type of design, your content has a visible frame to the left and right side of the screen and feels more traditional and professional.
Since the hotel website will have videos, photos and other graphics; selecting a template with a full-width layout may be a better option.
The first thing your customers would see on your hotel website is the header of your homepage. It is the first impression they would get of your business, and it has to be perfect. There are various types of header layout to choose from, such as - simple logo image and primary navigation, headers with videos, an image with text overlays, slideshows, and so on.
Choose the header for your hotel website based on the goal of what you want to communicate to your visitors when they come to your site - the core message. Here are a few ideas you can consider while picking the header design.
You can use a captivating image that works well for your hotel business and create an incredible visual experience.
You can even choose a header design that incorporates an image with a text overlay. You can include a headline, supporting tagline and a call-to-action in the text overlay.
You can even create a slideshow to showcase all the services you have to offer in an organized way.
A featured video, if done correctly acts as a powerful marketing tool in the header. It gives your brand more personal feel and engagingly conveys your message.
Navigation Bar Design
Your website's navigation is the first tool that your customers would use. It is the guide for your site that would walk-through your visitors. Having a navigation bar clean and straightforward, with a pleasing background is both essential and a must. To get your navigation right, you can list down all your pages in order of importance from left to right. Include only the essential pages. You can add the supporting pages as drop-down menu items instead of including them on the main menu.
The position of your navigation bar again very essential. People like if things are the way they are used to see it. Select a template with a horizontal top navigation menu as most people are used to it.
If you have much content on your pages, consider using a template that gives you the flexibility to freeze your menu bar at the top of the page regardless of how far down your visitor's scroll.
Since you may have large graphics on your website, you can even consider using a vertical navigation bar. It can prove to be useful if your menu list has long or if you have multiple tabs.
You will usually find two types of logo placement, and each one of them has their own representation - it says a lot about your business goals. A logo placed in the centre of the page, either below or above the main navigation, best suits for business who focus on creating brand identity. For a hotel website, you should consider placing your logo on the same line as your primary navigation as your focus is more on the services you provide rather than on the branding alone.
Overall Usability and User-Experience
Moreover, finally, the most critical aspect is the usability of your website. Regardless of how beautiful the template you select, if it isn't user-friendly, it may prove to be pointless. Along with an attractive design, choose a template that fits your requirement. It is essential for the template to be responsive and mobile-friendly for you to rank well in mobile search results.
Template Features and Customization Options
Most of the website templates allow you to customize the template to blend in with your brand requirement. You can change colors, font size and style, add your company logo, and few also let you add multimedia images and custom layouts. However, while customizing the template, ensure you are enhancing the template not actually redesigning it. Your hotel website requires features such as reservation form or a booking channel to help your customers to look at the availability and book directly from the site. Consider picking a template that lets you integrate a booking engine along with eliminating the features you don’t need and will never use.
Sure, many website builders claim to "easy-to-use" but being a business owner, not necessarily you understand the know-how of a website. Ensure to you choose a template provider who provides technical support if you run into any problems - be it via phone, email, or online chat. It will help you to set-up your site and take your hotel business online quickly.
How can RedTim help?
The RedTim websites are a plug-and-play solution. We provide predefined responsive templates built on Location-based SEO technology. It would enhance the online presence of your hotel in your locality along with giving a seamless navigational experience on all devices. Furthermore, the website template for hotels come with built-in booking engine to make it easy for your customers to check the availability and book a room. We make it easy for you to provide an extraordinary booking experience to your customers on your website.