Creating a professional website for your health and fitness business is one of the first steps to attract more clients and manage to schedule. However, picking a perfect template that would create a robust online presence, conveys your fitness brand and helps clients understand what they’ll gain by working with you can be a bit overwhelming. The template you pick can break or make your website, and it is easy to drown in a sea of seemingly endless options of the template. The task of choosing a template can be even more overwhelming considering it may impact the usability, ongoing maintenance and updates and conversions, especially if you’re not sure what you should be looking for in a template or if you don’t have a sharp eye for design.
In this post, we’ll explain different ways you can make your fitness studio stand out and pick the right template for your gym website.
How to Choose a Perfect Template for My Gym Website?
Endeavor for simplicity
Pick a template for your fitness studio is not a big deal. But, choosing the right one sure is! When you browse the internet for different gym templates, you would see there are numerous templates with complex layouts, flashy animations, and different color schemes. All these heavy-graphic templates are appealing to eyes are tempting, but decide if your fitness studio really needs all of them. Your website should be able to convey your story and compliment the services you offer to your target audience. Your end goal is to entice more clients to contact you or visit your health and fitness studio. Pick a template that is sophisticated and doesn't compromise on the usability of your website. The purpose of your Gym website is to help people to find the information whether you're a personal trainer, nutrition coach, or a brick-and-mortar studio and schedule a demo with you directly from your website. Your beautiful website template can be pointless if it doesn't actually help your potential clients to find you.
Determining the right color scheme
Having the right color scheme for your website template is essential as it can decide the usability of your website. If you have too many flashy colors on your website, it may affect the readability of your site. Also, the color scheme you pick needs to blend well with your brand colors and would talk about the type of your business. Bright colors are preferred by companies that are into media, art, fitness - moreover, an industry which need to portray a sense of fun, and joyfulness.
On the contrary, conservative shades of grey, dark blue and white give a more corporate look. Your gym website should have bright colors that express a hint of joy. Pick a color scheme that is bright, not flashy and blends well with your brand. Once you have chosen the color scheme, your half job is done.
Responsive websites are no longer optional
The template you pick has to be mobile friendly. Why? Well, the website with responsive templates has a better chance to rank well in mobile search results. Instead, search engines prioritize the sites that perform well regardless of the device the customer is using. A mobile-optimized website also provides you with a better opportunity to target people in your locality. How? Well, when people look for "Gyms near me" using their mobile phones, if you have a mobile-optimized website, Google will show your site in your locality. In case they want to contact you, they will be able to call you immediately from their phone's dialer, giving you the opportunity convert a potential customer to a client. When people come to your gym website, they should have a seamless navigational experience regardless of the device. With Google's Mobile First algorithm, sites with responsive templates may rank higher.
Furthermore, having a responsive website assures that your customer can schedule a demo conveniently, and also expand your reach online. Don't be left behind with a template that isn't optimized for mobile devices. The website builders like the RedTim give you the flexibility to build a responsive gym website without needing any technical skills.
Is the template related to your Specialization?
Is the template you picked, aligned with your end business goal? The template should be able to talk about your fitness studio, your gym trainers, type of fitness programs you offer and more to promote people to schedule a demo. Determine if you need a single page website with an option to schedule a demo or a complex one with more details about your fitness studio. So, based on the requirement, you may pick a template.
You will find the templates that are primarily designed for gym and fitness studio with niche-specific elements such as schedule demo forms, a section for happy customer reviews, know your trainer and more. Selecting a template that is already designed to match the distinct needs of the gym website can save you time in customization.
Analyze the visual impact
Your website is the first online impression customers get on your brand. With people exploring online even for the basics, having a gym website is imperative. And, not only that, having a site isn't enough as you get just a couple of seconds to grab the attention of your prospects. You need to determine, "Why will someone signup a gym membership with you, and not with another fitness studio in your locality?" The clock to engage and convert a visitor into your client starts ticking as soon as he lands on your homepage. You gym website should make a statement that entices visitors to schedule a demo with you.
Will the template need much customization?
Modern-day templates offer versatile functionality and customization options that help to create a website that reflects the services you provide. You can optimize the template to match your brand color, font style, add social media icons and more. Ensure the template you pick supports the necessary customization needed for a gym website to perform well.
Is your template cross-browser compatible?
The efficiency of the template you pick doesn't stop at the design or at the responsiveness. The compatibility of the website cross-browsers is also equally important. Meaning, regardless of the browser your customer is using - Internet Explorer, Google Chrome, Opera or Mozilla Firefox - you gym website should perform well without any navigational issue.
How can RedTim help?
The RedTim gym websites are a plug-and-play solution that is built on location-based SEO. The site comes with a wide range of predefined dynamic templates that are optimized for search engines both on web and mobiles. We help you to intensify the online presence of your gym in your locality. The navigation of the site is thoughtfully designed to give your customers a seamless experience on all devices. Furthermore, the website template for gym come with built-in schedule-a-demo form. We ensure your gym website is user-friendly and people in your locality can quickly find your fitness studio.