You may have created a website, but are you getting relevant traffic to your site? Here is where search engine optimization plays a significant role. SEO can help you drive highly targeted traffic to your website. And, Automatic SEO can help you do this without investing in an SEO specialist. Few website builders like RedTim, come with an Automatic SEO feature. You can put in place SEO strategies with little effort on your part. It is quite cheap and relatively faster as you are minimizing manual efforts. You can target local audience with accurate and up-to-date data on your keywords rankings. You can schedule task and save time.
What is Local SEO?
Local SEO is different from your regular SEO campaign. It is optimization of your business based on your location so that you can be found in local search results. When we talk about local SEO, we are referring to any types of searches that are being localized. Local SEO can improve your business stand out in the SERPs.
Here is Beginners Guide to SEO Guidelines, for understanding SEO in detail.
Should business choose SEO or Local SEO?
Small business owners and locally-focused businesses must create a location-based marketing strategy. According to comScore, 54% of Americans have replaced the internet for phone books. Hence, local SEO more critical. 4 out of 5 prospective customers use search engines to look for any local information. If your website is not locally optimized, it can result in fewer web-driven leads and sales. You are losing your customers to your competitors.
What is Local SEO Ranking Factors?
Ranking in search engines for local business is getting more and more difficult. Many businesses are recognizing the importance of optimizing for local search. Local search ranking factors have also evolved over the past few years. It is getting much more challenging to rank for local search keywords.
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There are a few search strategies that can aid your business rank in local search results. These can help you to influence your local search visibility.
Make sure the longitude and latitude of your map in pinned correctly. Search engines use this information for driving direction.
Any time a customer reviews your product or service, unique content gets published. There are many sites where your users can review your service. Search engines recognize your site for those keyword phrases. This will increase the chance of you ranking well in search results. Ask your users to leave a link to your site for their review. This will increase your website's click-through rate which is a significant factor in local SEO ranking.
Accuracy of Business Profile
You may be having your business running across many locations maintain consistency. Your NAP (Name, Address, Phone Number) data should be consistent across the web. This can either aid expand your business or serve as a barrier to customer discovery. You must have already set up your NAP. Check if the same information is on all the online platforms and business listings. If the data isn't consistent Search Engines might consider your business to be a fake one.
Does local SEO help in lead generation?
Generating leads from your website lies in making the most of local SEO. The potential of local SEO for your business cannot be exaggerated. 64% of local customers use search engines to find local businesses and services. You should consider updating content that is suitable for the local audience. It will help you to attract people relevant to your business in your geography. Hence, a possibility of generating leads.
How important is business listing for local SEO?
Business listing plays a vital role in Local SEO. It can improve the online presence of your business, rankings, and revenue. Business listings tell search engines about your service in your geography. When more relevant people come to your website, you are creating more brand awareness. More people will be likely to use your services and buy your products. The business listing website has their own traffic. Getting your website on every directory ensure your business information is accurate. Hence increases the possibility to get free traffic.
Key SEO activities that can be now automated
Identifying Keyword Opportunities For Your Sites
Spotting opportunities for keywords require a bit of strategic thinking. You need to analyze traffic data and sources web traffic flow from to your website. Based on the industry trends, figure out what keywords your competitors use. There are many tools with which you can automate many for these task without any effort.
Assessing Your Industry Traffic Potential
Discovering new keyword opportunities is essential when figuring out your SEO process. Automatic SEO will let you know what keywords you need to target. You can use those keywords in your content to drive traffic to your website. Your content is what will help you to stand out from your competition.
Visualizing Your Site’s Internal Linking
You can generate the internal link graph by visualizing your site’s internal linking. Internal link graph helps you to reveal the pages that follow a specific pattern. This helps search engines build a context around your website. It gathers information about your business, what products you sell, etc.
Collecting All Key Optimization, Link Popularity, Social & Organic Traffic Data For Your Top Site Pages In One Single Place
Collecting data for an SEO audit can be time-consuming. With Automatic SEO, you’ll be able to select the bits and pieces that you need.