Being a small business owner, you already know how essential branding is for your business. Moreover, the best way to market your business a create your brand online is to create a website that people recognize. According to Nielsen's Global New Product Innovation Survey, it was observed that 59% of online users prefer to buy products from a brand they already know. As a small business, you may be competing with already established brands. Unlike the big brands, you may not have an unlimited budget to spend on different marketing strategies, but that doesn't mean there aren't effective ways to promote your business online—you need to know where to look.
Here are five ways to improve your business online that won't cost you a dime.
How do I market my business online?
Optimize your website for local search results
As a new business owner, to start with, your most possible potential customers are your local audience. In the world where you get to see new brands every day, to achieve local visibility and improve your brand awareness, search engine optimization is your best bet. So, here is how search engines recognize your website. Once you have created your website, you need to submit the sitemap of your website to the search engines. Then search engine crawlers/bots come to your site and crawl each link you have submitted. It gathers all the information on your page to understand the relevance of the page and indexes each page based on the keywords and your business location. When people in your location land on your website for a particular search term, and spend enough time, search engines will notice it. If this pattern continues, you will start seeing that your site is ranking for a particular set of keywords. Wehn people in your locality search for products or services related to your business, using a specific keyword, search engines will show them your page.
Create high-quality content and post it regularly on your website
Content. It is one of the best ways to market your business online. Not only that search engines love fresh content, 81% of Americans believe in the data they read. Write things relevant to your brand that would matter to your customers. You can write blogs, create videos, publish infographics or even host podcasts. Research for famous online authority sites whose audience are relevant to your business and write a guest post on their websites. You are not only getting free traffic but are also gaining authority as an expert. However, every business owner needs to understand this content marketing is like starting a business, and it won't pay off overnight - it is a long-term strategy. Creating a unique content in your niche will not only drive traffic to your website, but it also leads to creating authority. With more influence in your industry, you can garner the attention of your customers, which eventually will result in tremendous amounts of visibility and sales.
Marketing your content on Social media channels
Promoting your content is another cost-effective and efficient online marketing technique that can drive traffic to your website. However, social media can even tamper your brand's credibility if you don't maintain your social presence. Look at it this way, suppose you went to a brand's Facebook page, and the last update you saw was three months ago. Would you have a positive impact on your perception about the brand? To avoid this situation, plan and schedule your social media post and give a boost to your marketing effort. Pew Research Center Report on Social Media Usage: 2005-2015 states that nearly two-thirds of American use social media. Moreover, the five major social media platforms are Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Each of these channels is unique, and the mode of engagement should also be unique. Rather than trying to explore infinite ways, choose a few engagement models that would give a good impression of your customer service and brand. Pay attention to where they’re spending the most time. Trying to reach your potential customers with the right answer to their questions by understanding their online behavior can help you to create a strong customer base.
Give consistent experience
Your customer can reach your website from anywhere; be it social, a blog, referral or from your offline marketing campaign. Regardless, of how he reached your site, he should get a consistent experience throughout. Make sure your business details especially Name, Address and Phone number are same on all your online channels. Having consistent information is critical to building a strong brand that resonates with your audience. Ensure you provide seamless customer service experience through all channels whether it’s your help desk, live chat, or even your social media. Be consistent with your brand logo and brand colors. It's important as your customer will recognize your brand with your brand logo. If it isn't consistent, your customers will consider your website to be different from your other communication channels. Also, choose a responsive template for your site, so that no matter what device your customer is using, he gets the consistent and seamless navigational experience.
Register on Business listings
Register your business to business listings can help you to attract local customers to your business. For instance, if you register your business with Google My Business, you will be found more easily on Google search results, and it also shows up on Google Maps. If a customer wants to visit your brick-and-mortar store, he can use his phone's navigation system and can quickly come to your location. All you have to do is fill out a form with accurate details regarding - business name, address, phone number and working hours. Ensure you update this information accurately and consistently.
How can RedTim help?
RedTim helps small business to build a brand that their customers will recognize and trust. The RedTim websites come with plug and play functionality built on Automatic SEO technology. It is not only cost-effective but also helps your personal brand to get a unique online identity. The website is optimized for search engines and comes with responsive design templates. It is both SEO-friendly and user-friendly. Create a website with RedTim and give your small business a unique online identity.