Your website is mostly an extension of your company. Meaning, your site is local, and it should be treated in a way that reflects your business to the potential local audience. Small companies don't work the same way as big brands, so their websites shouldn’t be the same either. Every small business is different, so be sure to do your research. Let's begin with three essential factors local business owners should consider creating a simple website for their small business.
1. Website Design
A high-quality local business website makes a professional impression. If your site is relevant and can engage people in your geography can build an intuitive feeling of trustworthiness.
2. Website Architecture
Your website's navigation and the link between each page describes your website's architecture. Your website should create sensible, instinctive paths for the consumer. It should ensure that the site visitor can access all elements with ease instead of getting lost.
3. User Experience
Is your site visitor able to utilize your website with ease? That's what user experience refers to. User experience includes your web page loading time, website functionality and website architecture. Search engines track how quickly visitors can perform actions like calling the business, finding driving directions, or placing an order. A compelling user experience can increase traffic to your website.
All these three elements work together to drive traffic and engage them eventually resulting in revenue for the business. Now let’s take a closer look at how local business can optimize their website for local SEO.
5 Tips for Local Business to Optimize Their Website for Search Engines
1. You Don’t Need a Beautiful Design, you need a Perfect Website Created Using Search Engine Optimization Strategies
You sure hired an expert web designer to create your business website. But, what's the point in having a beautiful design if your potential customers don't know about your business? Along with a beautiful website, create a site using SEO guidelines. Search engines follow schema.org guidelines and a website build using these guidelines have a better chance to rank well in local search results. Search Engines use structured data to interpret the data of page better and enhance unique search results. Help search engines to understand the content on each page better by providing them with clues regarding each page. You can do this by providing unique meta-title and meta-description for every page on your website with relevant keywords. It will get easier for search engines to understand the relevance of each page and match audience pertinent to your business website.
2. Mobile-Friendly Website Can Help You Get Better Search Engine Ranking
Google has rolled out an algorithm Mobile-First Index for mobile search results. Isn't this an enough of a reason why you need a mobile-friendly website? 1.2 billion people across the world use the Internet via mobile phones. Furthermore, 55% of time spent with online retail occurred on a mobile device. Meaning, a mobile-optimized website can increase the number of people visiting your website. Mobile optimization ensures that visitors who come to your site no matter what device they are using, have a seamless experience. Search engines analyze your website based on how responsive they are on various devices. A mobile-optimized site is likely to rank better than those that aren't. Also, there is a probability of people clicking on your phone number rather filling a contact form.
3. Website that Syncs with Your Social Media Channels
Social media marketing works like a charm it comes to target your local audience and expand your business network. Using a set of APIs, integrate your social media channels with your website and automate your social media marketing. It will help you to manage and track the status of each post with a single dashboard - saving time and eliminating the need to log in to various social media accounts with multiple credentials. Empower your business by directly connecting with your customers with tight integration between website and social media channels. Eliminate manual efforts and automate share and publish a post to different platforms.
4. Contact Forms vs Email Address - What can help your business better?
Should you have an email address or a contact form on your website has always been confusion for small business owners. Anytime, a contact form is the best option. A contact form on your website looks more professional than an email address. With a contact form on your site, you can prevent spam. Publishing an email address on your website is calling for spam. Many spam bots crawl around the internet looking for publicly displayed email addresses. If you want to keep your email inbox clean, using a contact form is a no-brainer. Moreover, you are even building your email list. With a contact form, you can effortlessly add a checkbox for a subscription and request permission. By providing a contact form, you’re indirectly providing a call to action for your website visitors.
5. Website Analytics Can Give You Insights of Your Online Presence
Website Analytics. What does it even mean? Well, as a website owner what would you want to know about your website - who are your website visitors, where are they coming from, which page are they coming to, and finally how much time are they sending?
To understand analytics use a free tool like Google Analytics, and connect it with another free tool by Google called Search Console. Login to your analytics and you will get answers to the questions mentioned above. Along with this, you will also know the keywords through which you are getting organic traffic. Using these insights you can now plan your content and landing pages to pull in relevant traffic to your website.
How can RedTim Help?
RedTim website uses schema.org guidelines for all its web pages. Meaning, they are Search Engine Optimized. Any page you publish on your RedTim website gets published with unique SEO friendly URL. From your content, the site will extract primary keywords relevant to your business, and match it with search terms to help you get right traffic. They are mobile optimized. All you need to do is, keep publishing content pertinent to your business regularly and your website will do the rest for you. RedTim websites eliminate your dependencies on an SEO expert, designers and developers.
How is RedTim different from free website builders?
RedTim websites are specifically designed for a business like yours. A free website builder can give help you with creating your site with customizable drag and drop options. As a website owner not necessarily you know the functionality of the websites. So what are your options? Hire a designer and a developer to create your site. Moreover, then to promote your website on search engines, hire an SEO expert. RedTim websites remove your dependencies on designers, developers and an SEO expert. We help you to increase your site traffic and gain visibility in your local search results.