Have you struggled to improve your business website traffic, even though you’ve tried every “strategy” out there? No matter what you do, are no: of people visiting your website the same? Doesn't your website make enough money? Well, without relevant traffic, your business website is pointless. That sounds harsh, but it’s true. If nobody ever reads your content, why write it? Trying to boost website traffic is a marathon, not a sprint. A lot of you know that SEO can be a brilliant way to generate traffic for a website. Yet, if it is the only strategy you use to increase traffic and improve search results, then it can be a bad thing.
Search engine optimization can be your primary traffic source. But it is crucial that you know how to diversify the traffic that is coming to your website. There are many ways to increase your website traffic, and in this post, we will look at a variety of strategies.
How to increase website traffic?
Pay Attention to On-Page SEO
Search engines understand your page based on the keywords you have used in your website. Optimizing your content for search engines is still a relevant and useful practice. But it isn't only limited to the content you write. It is about optimizing every component of the web page you are publishing. Search engines follow schema.org guidelines for SEO. Build your website based on the SEO guidelines to rank well in search results. Websites built on schema.org guidelines create a consistent language throughout. This helps search engines to understand entities and their relationship to one another. Apart from generating high quality content, there are many SEO strategies you can perform. One of the best ways to plan your SEO strategy is by updating your page titles, meta descriptions and URLs. It can help you boost your website traffic. When you have relevant search terms in your meta title and description, it is more likely for a user to click on the link and land on your website. Also, using keywords in the URL helps the search engine to understand the relevance of the page. One more way you can optimize your on-page SEO is by adding an Alt text to the images on the web page. You can make the most of image alt text by including your primary keywords in them.
Here is Beginners Guide to SEO Guidelines, for understanding SEO in detail.
2. Be Active on Your Social Channels
It’s not enough to produce fabulous content and hope that people discover it – you have to be proactive. Marketing your content on social media is one of the best ways to increase your website traffic. A strong social media presence can enhance your branding and reputation. Using Facebook, you can target your people around your geography. Creating a LinkedIn profile can help you increase the credibility of your business. Twitter is ideal for short, snappy (and tempting) links. Social media also allows you to interact with customers and answer their queries. You can add hashtags to all your posts to promote your brand. It will help you to create a connection with your clients. They will come back to you if they need your products and services.
3. Create Content that’s Engaging
Search engines prefer the content which is most relevant to the users. Post content that is most relevant to your customers and also engaging. Include relevant keywords in your content, but don't go overboard though. Target long-tail keywords. Short-tail keywords are often searched and are difficult to rank. Long-tail keywords have a better chance of ranking - they are specific to your products and services. Search engines want content that is useful for the search audience. It's always essential to have an end goal. What are you trying to target? There is no point in stuffing the page with keywords if you are not able to engage your customer on the page. Keep it natural. Choose one or two keywords to target and optimize your page for user experience.
4. Link Internally
The power of your link profile isn’t wholly determined by how many websites link back to you. Your internal linking structure can also influence it. When you publish new blog, link them internally to the pages that similar content. Internal linking helps build page authority, usability, connections between web pages. It will not only helps with SEO but also results in a better, more useful user experience. Which is the cornerstone of driving traffic to your website.
5. Get Listed on Business Listings
Getting listed in online directories and review sites is another way to drive traffic to your website. They influence people to avail your service. Also, it is a must to convince search engines that your business is legitimate. Getting your website listed on business listings like Google My Business can improve your search result ranking. You can send an email to your satisfied customer with a link to your business listing profile. Ask them to write a review about your business. Having an ongoing stream of reviews gives your business credibility. Actively updating these listings and getting positive reviews is likely to result in more website traffic. There are many business listing like Yellow Pages, Yelp etc., where you can list your business. It is not a must, but it is always better to keep all your channels open. As you never know, where is your potential customer looking for you?
6. Ensure Your Business Website is Responsive
Google says, about 19% of business searches come from mobile phones. This makes it very important for your website to be mobile friendly. Google has rolled out Accelerated Mobile Pages (AMP) within Mobile Search Results in 2016. Google will be using AMP to promptly serve content on mobile devices without customers having to go to a website to view the content. Search engines want to make it easier for people to find relevant information on the web. If your page is taking a lot of time to load on mobile phones, your user may get frustrated and leave instantly. Use a responsive template to engage customers on all devices. It will ensure your users will have an extraordinary navigational experience. No matter what device your customer is using, they should get a seamless browsing experience.
7. Know Your Website Visitors better using Website Analytics Tools
Website analytics tells you exactly how well is your site performing. It is a valuable source of data on just about every conceivable aspect of your site. You can get reports from your most popular pages to visitor demographics. It will help you to identify the loopholes and optimize your marketing strategy. Use tracked links for your web pages and periodically check your website analytics. Your analytics data helps you to understand which search terms are driving traffic to your website. Based on the reports you get, you can add relevant content to your website. Your end goal should be to create a content that drives traffic to your website. Inspect visitor data to see how, where and when your site traffic is coming from.
8. Submit your website to search engines
Always have a sitemap as it gives website's SEO a boost. A sitemap ensures search engines like Google, Yahoo!, and Bing have quality links to your website. A sitemap is one of the fundamental steps toward that - effective SEO. Create free accounts on Google and Bing webmaster and submit the sitemap of your website. Every time you post a fresh content, re-submit your sitemap. It will help search engines to interpret the page better. When people search for services and products relevant to your business search engines will show them your website. So ultimately driving relevant traffic to your website.
9. Local Search Analytics
For your business to do well, you need to perform well in all your locations. Local search analytics tools can be used to check your search ranking in each location. They will tell you if your business website is doing well locally. You can get these reports using Google Analytics tool for your website to understand your location-based performance.
10. Social Bookmarking
Social Bookmarking is a smart way of sharing, updating, upgrading and keeping up the ranking! Drive free and targeted traffic to your business website or blog using Social Bookmarking. You can drive targeted traffic to your website. The logic is simple, keep posting consistently about you and your business. People will follow for what they like. Since people are invariably searching for like-minded content and websites, your bookmarks will help you drive traffic to your sites.How can RedTim help to drive traffic to your website?
RedTim helps businesses like yours build a unique online presence. RedTim website comes with the website builder. It is completely integrated and gives you the freedom to create your website right here. All the RedTim websites have SEO built-in. Any content you create on your RedTim website is Search Engine Optimized. Every time you post content, a separate web page gets created on the website with SEO-friendly URL. The website extracts primary keywords from your content. It helps search engines match your website with the right audience. RedTim websites remove dependencies on designers, developers, and SEO specialists. They’re easy to manage and control. With your RedTim website, you can create dynamic custom pages with responsive layouts. Your website comes with a manage portal. You can get insights on your site performance right on your website. You can even track the online real-time performance of your business. We help businesses to get increased exposure on search engines and drive quality traffic to their websites.