Locksmiths have been around for centuries. It is a profession that faces many hurdles when trying to attract new business. In today’s connected world, you need to to be found on a Search engine results. When someone needs a locksmith, they usually tend to run a quick Google search. They would usually call the first few names in the results. Which means if you want to attract customers, your business needs to be in the search results. In other words, you need to have a website that is search engine optimized. Having a website which has good SEO will ensure you are not losing your customer to one of your competitors.
Over 90% of businesses get discovered on the internet these days. Suppose someone gets locked in their house or a car. What is that they are most likely to do? They may get on their phone and type “locksmith” into the little search box. With the explosion of smartphones, nobody uses the Yellow pages anymore. And this is why you need a locksmith website. Creating a mobile-friendly locksmith website is important. Whether you want your site to rank well or run a PPC campaign, you’ll need to know which keywords to target. For attracting new people in your geography, having the right SEO strategy is crucial. We will take you through steps that are the basis for effective locksmith SEO.
Here is Beginners Guide to SEO Guidelines, for understanding SEO in detail.
Follow these Quick Tips On SEO For Locksmith Website
1. Have a Website that Ranks Well in SEO
Your website should be user- friendly and mobile optimized. People would usually come to your site when they get locked out of their cars or homes. They are already frustrated. And if they have to spend too much time on your website to get in touch with you, they might leave your site immediately. The best way you can engage customers on all devices is by using responsive design. Have unique URLs for all your web pages. When a user is searching for a specific service, he will land on the right page. Begin with your homepage and services page. Optimize them for your buying intent keywords.
Search engines want to make it easier for people to find relevant information on the web. Websites built on schema.org guidelines create a consistent language throughout. This helps search engines to understand entities and their relationship to one another. Always have a sitemap as it gives website' SEO a boost. A sitemap ensures search engines like Google, Yahoo!, and Bing have quality links to your website. Create separate pages for each of your primary services, and interlink all of them. Internal linking helps build page authority, usability, connections between web pages. It also improves user experience and your search rankings.
2. Create Content that’s Engaging
Search engines like websites who post relevant and engaging content. If you know what your customers are looking for, create content that will be useful for them. Include relevant keywords in your content, but don't go overboard though. Search engines want content that is useful for the search audience. Keywords are not necessary anymore. It's always essential to have an end goal. What are you trying to target? There is no point in stuffing the page with keywords if you are not able to engage your customer on the page. Keep it natural. Choose one or two keywords to target and optimize your page for user experience.
3. Submit Website to Search Engines
Every time you post fresh content on your website, you have to inform search engines about it. Create free accounts on Google and Bing webmaster. An effective SEO strategy is beneficial for a website. A sitemap is one of the fundamental steps toward that - effective SEO. Whenever you create a new page, submit the details about the content of the page along with their URLs. There are many webmaster tools that you can use for submissions. It will help search engines like Google, Bing and Yahoo!, to interpret the page better.
4. Be Active on Your Social Channels
You may be wondering why does your locksmith business need a social presence? Well, it will not directly help your SEO. But having a strong social media presence can improve your branding and reputation. Using Facebook, you can target your people around your geography. Creating a LinkedIn profile can help you increase the credibility of your business. Social media also allows you to interact with customers and answer their queries. This will help you to create a connection with your clients. They will come back to you if they need your service.
5. Get Listed and Get More Reviews
Online reviews are important for a website. They influence people to avail your service and convince Google that your business is legitimate. There are many sites where you can ask your customers to review. If you want to improve your business ranking, list your business on Google My Business. You can send an email to your satisfied customer with a link to your Google My Business profile. Ask them to write a review about your business. Having an ongoing stream of reviews gives your business credibility. It is also essential that you have your NAP - Name, Address and Phone number - same as the one on your website. People should be able to see the same address throughout all platforms. No matter where they find you.
6. Location Based SEO
What is location-based SEO? It is optimizing your website for a particular location. Your site should be linked to a single business address. This will help you to rank well for that specific geography. When you are Geo-targeting, add location to your keywords in your content. You are narrowing the focus to that particular location. This will give you a better chance at ranking well in local search results.
7. Omni-channel Communication
Keep sharing your website content on social channels to get more audience to your site. This will increase your social visibility and also improves your brand reputation. Google is now analyzing a brand's social presence along with its GMB profile and website to authenticate a business.
8. A Website that Generates Leads
You have a website, social presence and a GMB profile. So you will have people coming to your site. They need to find something engaging and relevant on your landing page, or else they may go back. Have a lead generating tool on your site. Strategically place forms on your website that would engage and capture more customers. It can either be a form or a CTA button. Once they fill the form or click on the button, you will understand the purpose of them coming to your site. You can then get in touch with them with a proposed solution.
9. Insights on Web Traffic using Website Analytics Tools
It is critical to understand if your SEO strategy is working well. Website Analytics will help you to identify the areas that need improvement. Tracking your results will help you know which search terms or keywords your audience is using to land on a particular page. This will help you to understand the type of content your audience is engaging. You can create more of such content that is relevant to your business. KPI’s to consider in SEO are- Traffic to web pages, engagement rate, session time, and bounce rate.
10. Logic of SEO
Understand your potential local audience. See what are the search terms they are using to find your business. Plan your SEO strategy accordingly and generate more content that is relevant. Your end goal should be to engage your customers and convince them to avail your service if needed. SEO for your website is like telling people about your business using pamphlets or word of mouth. Chances of more people coming to your site are more when you post relevant content. People need to talk about your business. Refer to people who need your service. Optimizing your website for search engines can help you to get more visibility.
Benefits of SEO for Locksmith Website
Locksmith business is focused on the local market. SEO can help you to get potential customers in your geographical location. If your company is located in many different areas, SEO can help you target each of them. SEO helps you to increase your online presence and rank well in search results. SEO is the most cost-effective way to bring business to your website.
How can RedTim help with SEO for Locksmith Website?
RedTim websites come with an Automatic SEO feature. This feature optimizes the content on your website for search results and rankings. It removes your need to invest big bucks in an SEO specialist. RedTim designs its websites for location-based discovery through search engines. Every time you update new content on the site, the website is generating a new URL and tags it to your location. Search engines identify your website based on your location and your keywords. RedTim has been helping locksmith businesses get increased exposure on search engines.