Sure, you created your business website. But, how do you ensure if enough potential clients are visiting your site? Online marketing has dramatically changed every industry. People tend to do an online research before they avail a service or buy a product. It is becoming essential for a business to have a website so that it gets easy for the customers to discover them. Think about it this way. If you want to attract customers, your business needs to be in the search results. Here is where SEO comes into the picture. SEO is the most powerful marketing strategy that is always working for you. SEO can help you to get discovered in search results and improve your website ranking. SEO can help you to drive right people to your website in your geography. Having a website which has good SEO will ensure you are not losing your business to one of your competitors. Let's look at few tips that could help you with SEO for your business website.
Follow these Quick Tips On SEO For Your Business Website
1. Have a Website that Ranks Well in SEO
Your business website is your brand's online identity. Search engines want to make it easier for people to find relevant information on the web. Meaning, your website should be user- friendly and mobile optimized. A search engine will not rank your website well if the customers aren't spending enough time on your site. Regardless of the device your customer is using, you should be able to strengthen the user engagement. The best way you can engage customers on all devices is by using responsive design. Also, build your websites on schema.org guidelines as it creates a consistent language throughout. It helps search engines to understand entities and their relationship to one another. Ensure all your webs pages have unique URLs and always have a sitemap as it gives website' SEO a boost. A sitemap assures search engines have quality links to your website. When a user is searching for a specific service, he will land on the right page. It also improves user experience and your search rankings. Search engines will understand that people are spending quality time on your website. It will consider your website relevant for users. When someone looks for your business, it will show your site in search results.
Here is Beginners Guide to SEO Guidelines, for understanding SEO in detail.
2. Create Content that’s Engaging
Search engines like websites who post content that is engaging. But, what is the kind of content does a search engine consider to be engaging? The answer is simple. When a user comes to your website using a particular search term he needs to find relevant content. Your website should have content that is useful for your customers. Search engine tracks how much time a user is spending on each page for a particular search query. Based on how many people find relevant content on your website, it will rank your website. Create content using relevant keywords, but don't go overboard. Keywords are not necessary anymore. Search engines want content that is useful for the search traffic. Understand how your audience is searching for you. Choose one or two keywords to target. Create blogs. Write about topics related to your business. All this will help you to improve your website's ranking on search engines. It's always necessary to have an end goal. What are you trying to target? Keep it natural.
3. Submit Website to Search Engines
Search engines will not know about your website until you tell them about it. Create free accounts on Google and Bing webmaster and submit the sitemap of your website. Every time you post a fresh content, re-submit your sitemap. A sitemap is one of the fundamental steps toward an effective SEO strategy. There are many webmaster tools that you can use for submissions. It will help search engines like Google, Bing and Yahoo!, to interpret the page better.
4. Be Active on Your Social Channels
Social media channels like Facebook, Twitter and Instagram are great platforms to engage the audience. Well, it will not directly help your SEO. But you can use them to increase your social media presence to improve your brand reputation. You can integrate social media management tools into your website and promote your website content. You can automate the task without any extra effort. Using Facebook, you can target your people around your geography. You can use your LinkedIn profile to increase the credibility of your business. You can interact with your customers and address their queries. Social media helps you to create a connection with your potential audience. When people keep seeing your post on social media, they will start recognizing your brand. They will come back to you if they need your service.
5. Get Listed and Get More Reviews
Online reviews are essential for a website. They influence people to avail your service or buy your products. Adding your location to your website alone is not enough to sway the search engines. Along with location-based information on your website, you need to establish your location. If you want to improve your business ranking, claim and optimize your business on "Google My Business". Fill in the exact NAP - name, address, and the phone number that is mentioned on your website. You can send an email to your satisfied customer with a link to your Google My Business profile. Ask them to write a review about your business. Having an ongoing stream of reviews gives your business credibility. Search engines will recognize your company for that location. Having same NAP across all platforms helps your audience to trust in your business. People should be able to see the same address throughout all platforms. No matter where they find you.
6. On-page SEO and Sitemaps
Search engines understand your website based on the content you have published on it. Search engines follow schema.org guidelines for SEO. Build your website based on the SEO guidelines to rank well in search results. Keywords are a significant part of an SEO strategy. Based on the keywords, update your page titles and meta descriptions. Using keywords in the URL helps the search engine to understand the relevance of the page. Once you are done updating your content with relevant keywords, submit the sitemap to search engines. Search engines will not know about your website unless you tell them about it. As soon as you create your website, submit the URL to search engines. Whenever you publish a new post re-submit your sitemap.
7. Location-based SEO for Your Business Website
Your company may be a big international brand or a small entity- it is a local business by nature. It is a must that you consider your each business location as your individual company. People wouldn't want to drive a long distance to avail your services unless you are the only option in the city. When people go on search engines to look for a business like yours, they look for a one in a particular location. You need to optimize your website for local discovery. Meaning, you need to have web pages for all the locations for them to rank well in its geography. Search engines recognize a business based on its location on the website. When people land on your website for the service you provide in a specific place, search engines understand. Your each business location website page needs to optimize for location-based keywords. Publish content relevant to your local search traffic. If you have branches in many places, create web pages for each of those locations. Search engines will recognize each one of them as an individual business. It will start showing your site more in search results for that specific geography.
8. Have a Mobile- friendly Website
Google says, about 19% of business searches come from mobile phones. This makes it very important for your website to be mobile friendly. Google has rolled out Accelerated Mobile Pages (AMP) within Mobile Search Results in 2016. Google will be using AMP to promptly serve content on mobile devices without customers having to go to a website to view the content. Search engines want to make it easier for people to find relevant information on the web. Use a responsive template to engage customers on all devices. It will ensure your users will have an extraordinary navigational experience. No matter what device your customer is using, they should get a seamless browsing experience.
9. Lead Engagement Tools on Your Business Website
Blogs are a useful tool for engaging people coming to your website. Create content that is engaging and entertaining. Post them on your website and share it on as many relevant channels as possible. When people follow the link and come to your site, give them an option to subscribe to your content. It will help you to get more traffic to your website and improve the visibility of your website. Based on the content you are sharing, customize your "Call to action". You can have different CTAs for different pages. However, be careful. Your customer might not feel comfortable to share personal details on the first go.
10. Logic of SEO
Understand the needs of your potential audience. See what are the search terms they are using to find your business online. Research on the search terms they are using and plan your SEO strategy. Generate more content that is relevant and engaging. People coming to your website should be able to get content relevant to their search terms. Your end goal should be to engage your customers and convince them to avail your service if needed. Content management plays a significant role in SEO for business. Chances of more people coming to your site are high when you post relevant content. Apart from content, your website should be both user-friendly and search-engine-friendly. Your user shouldn't face any navigational difficulties regardless of the device they're using. A website that is easy to understand and convenient to use gets better ranking on search engines.
How can RedTim help with SEO for Your Business Website
RedTim websites can help you optimize your website for search results without you having to invest in an SEO expert. How? RedTim websites come with SEO built-in. Every page you create on the RedTim website is optimized for local discovery in search results. We ensure you are always connected with your local audience. Every time you update new content on the site, the website generates a new URL and tags it to your location. Search engines identify your website based on your location and your keywords. Meaning, we help your website content get discovered online for relevant people.