Do you want to build your client database? Are enough potential clients visiting your website? Do people in your locality know about you? If not then SEO can fix all these issues. SEO is the most powerful marketing strategy that is always working for you. SEO can help you to get discovered in search results and improve your website ranking. No more people turn to yellow pages to find a massage therapist near them. Instead, they pick up their mobile phones. They either make a voice search or type in their search engine, "Massage therapist near me". This is why, every massage therapist should have a website. Regardless of the device people use, they should be able to find your website.
Follow these Quick Tips On SEO For Massage Therapy Website
1. Have a Website that Ranks Well in SEO
Search engines want to make it easy for people to understand a website. They rank a website based on user experience. It tracks if people coming to your site are able to get relevant information or not. Have a booking engine on your website. When people come to your website, they should be able to select the slot of their choice and book a massage session. They should be able to gather all the information they need from your website. Create custom pages where you can write about the types of massages you practice. Add client testimonials. When people coming to your website hear from your existing clients adds value. Chances of them booking a massage session is high.
Here is Beginners Guide to SEO Guidelines, for understanding SEO in detail.
2. Content Marketing for Massage Therapy Website
Choose relevant keywords for your massage therapy studio. For your website to rank well in search engines, it is critical that you use right keywords in your content. But, how would you know what are the correct key phrases for your website? Best thing is to think like someone who is searching for a massage studio. What will you type in the search bar? Maybe, " Massage therapist near me". Or "Deep-tissue massage therapist in Chicago." You need to choose your keywords that are likely to be searched by your clients. Have different keywords for each page on your website. Search engines understand each page based on the relevant keywords used in it. So when a client searches for "Deep-tissue massage therapist in Chicago." it will land them on the Deep-tissue massage service page. This will help you to improve the ranking of your website. Write content that is relevant to your business based on the possible keywords used by your clients.
3. Social Media Can Improve Your Website Traffic
Social media is a great platform to promote your massage studio. Though it doesn't influence your website's SEO, but you can increase your brand's visibility. Create a Facebook Business Page. You can share the content that you post on your website. Write about the services on your website and promote them on social media. Promote them in your geography to target relevant people. When people keep seeing your posts, they will recognize you. Next time they plan for a massage session, they have your name in their minds. They will look for you in search results or follow your article on social media to come to your website. This will help you to bring quality traffic to your website. When more relevant people come to your website, search engine recognizes it. Next time people in your area look for a massage therapist in your geography, it will show them your studio.
4. Create a Sitemap for Your Website
Search engines will not know about your website unless you tell them about it. As soon as you create your website, submit the URL to search engines. Search engines will recognize your website based on the relevant keywords and location. When someone looks for a massage studio in your area, it will show them your website.
5. Submit Web Pages to Search Engines
Don't wait for search engines to come to your website to see if there is any fresh content. Each time you publish new content, share the URL of the web page to search engine. This will help you keep your website active all the time. With regular updates, you can even improve the ranking of your website. You can use Google webmaster tools or invest in a paid tool. You can integrate it with your website to automate your web page submission task.
6. Location-Based SEO for Massage Therapy Studio
People wouldn't want to drive a long distance to get a massage done unless you are the only option in the city. Meaning, the people who would be looking for your massage studio are most likely the ones in your locality. Massage Therapy website is location specific. You need to optimize your website for local discovery. Suppose your massage studio offers Thai Yoga massage in Western Avenue, Chicago. If someone searches "Thai Yoga massage in Western Avenue, Chicago" your website should appear. Search engines understand this and recognize your website for a single business location. Publish content relevant to your local search traffic. If you have branches in many places, create web pages for each of those locations. When people from your locality engage with your website, search engine understands it. Search engines will recognize each one of them as an individual business. It will start showing you in search results when people in your locality look for your massage style.
7. Google My Business for Your Massage Therapy Studio Website
Along with location-based content on your massage studio website, you need to establish your location to influence Google. Claim and optimize your massage studio on Google My Business. Ensure you have the exact name, address, phone number, are same as on your website. Search engines understand that the business details on the site and business listing are same. They will recognize your massage studio for that location. When people look for massage studios in your area, you get a better chance at ranking well in search results.
8. Business Listings for Your Massage Therapy Website
There are many business listing like Yellow Pages, Yelp etc., where you can list your massage studio. It is not a must, but it is always better to keep all your channels open. As you never know, where are your potential clients looking for you?
9. Insights on Web Traffic using Website Analytics Tools
Website analytics tells you if your SEO strategy is doing well or not. It will help you to identify the loopholes and optimize your strategy. You can use Google Search Console and Google Analytics tool to gets insights of your website traffic. You can understand which keywords are performing well and based on it you can plan your strategy. Based on the reports you get from both the tools, you can add relevant content to your website. Your end goal should be to create a content that engages your relevant audience. KPI’s to consider in SEO are- Traffic to web pages, engagement rate, session time, and bounce rate.
10. Local Search Analytics
For your massage studio to do well, you need to perform well in all your locations. Local search analytics tools can be used to check your search ranking in each location. They will tell you if your massage studio website is doing well locally. You can get these reports using Google Analytics tool for your website. There are many paid tools like Yext, Uberall, Biglee and more. Using these tools you can understand your location-based performance.
Benefits of SEO for a Massage Studio
Massage studio is a location-based business. Implementing SEO into your marketing strategy can get you more locally targeted traffic. SEO can help you to get a significant boost in both your traffic and conversions. SEO is the most cost-effective way that can help you to grow the online presence of your massage studio website.
How can RedTim help with SEO for Massage Therapy Studio?
RedTim understands the significance of getting discovered. RedTim websites SEO built-in. Essentially it means our websites help you to optimize your content for search results and rankings. Every time you update new content on the site, the website generates a new URL and tags it to your location. RedTim website is optimized for a location. Our websites help you get matched to the most relevant people looking for your massage studio. We help you to increase your massage studio website's visibility in your geography.