Search engine optimization can be pretty complex for Manufacturer website. Manufactures are B2B companies. An SEO strategy that works well for a B2C company won't be of much help for manufacturers. Goals and strategies for a B2B company differ from a B2C company. Unlike a B2C company, a manufacturer doesn't need huge traffic coming to his website. A manufacturer can supply his manufactured products to any geography. His search volume can't be just targeted to a specific geography or demography. A manufacturer website may have only 1000 people coming to their site, but they need to be the right ones. Relevant people whom you have to target is small and defined. Moreover, direct and immediate sales are not the end goal.
Well, it is a sure fact that a manufacturer website needs a different SEO marketing strategy. But, the issue is, where to start? With so much information and things to handle, you may get overwhelmed. You may begin with optimizing the content you already have on your website - if you have one. Optimize your blogs and social channels to increase your online traffic. If you still don't have a website, then follow following tips. These tips can help you to build a website that would improve your online visibility.
Follow these Quick Tips On SEO For Manufacturer Website
1. Have a Manufacturer's Website that Ranks Well in SEO
Build a website that can showcase your manufacturing capacity. When a visitor comes to your website, he should be able to know all about your company. Your website has to be both search engine and user-friendly. A search engine will not rank your website well if the customer doesn’t spend enough time on your site. It will track the user experience and the amount of time a user spends on each page. Regardless of the device used, you should be able to impress and strengthen viewer engagement. Use a responsive and mobile-optimized template to build your website. Keep your website more engaging. You can add photos and videos about your team . Create a page that talks about your customers and display client testimonials. Tell how your clients feel about your manufactured products. This will help you to attract more customers and keep them engaged. Search engines will understand that people are spending enough time on your site. It will consider your website relevant for users. When someone looks for products you manufacture, it will show your site in search results.
Here is Beginners Guide to SEO Guidelines, for understanding SEO in detail.
2. Create Content That’s Engaging
What is the kind of content does a search engine consider to be engaging? The answer is simple. When a user comes to your website using a particular search term he needs to find relevant content. Search engine tracks if the user is consuming it and how much time he is spending on each page. It will follow this pattern for all the visitors that come to your website. Based on a how many people find your website relevant to a specific set of keywords, it will rank your site. Search engines will show your site every time a user looks for those search terms. Understand how your audience is searching for you. Create blogs. Write about topics related to your industry. All this will help you to improve your website's ranking on search engines.
3. Submit Website to Search Engines
Search engines will not know about your website unless you invite them to your website. Have unique SEO-friendly URL for all your web pages and submit them to search engines. You can create free accounts on Google and Bing webmaster. Whenever you create a new page, submit their URLs to the webmaster. It will help search engines like Google, Bing and Yahoo!, to interpret the page better. There are also paid webmaster tools that you can use for submissions.
4. Have a Lead Generation Form on Your Website
When people come to your website, they need to find something engaging and relevant. But how would you know what is that your user finds it interesting on your website? Have a lead generating tool on your website. Having a lead generating tool will help you to track user activity on your website. Based on which page users are engaging more you can optimize your SEO strategy. You can strategically place Call-to-actions on your page. CTAs help you to engage and capture more customers. It can be either be a form or a button that takes them to a different page. This will help you to take action first, without having to wait for them to get in touch with you.
5. On-Page SEO for Your Manufacturer Website
Search engines understand your page based on the keywords you have used in your website. Keywords constitute a significant part of an SEO strategy. Search engines follow schema.org guidelines for SEO. Build your website based on the SEO guidelines to rank well in search results. One of the best ways to plan your SEO strategy is by updating your page titles and meta descriptions. Using keywords in the URL helps the search engine to understand the relevance of the page. See what your relevant audience is using to search for your business. Use those keyword phrases to optimize the content on your website.
6. Off-Page SEO for Your Manufacturer Website
Get listed on "Google My Business". Getting your business listed on can help you improve your website's visibility. Make sure you fill in the same Name, Address and Phone number as on your website. Google will use these details to authenticate your business. When you are done listing your business on your Google, you can ask for customer feedback. Also, keep sharing the content on your website and GMB on your social channels. It will help you to increase your social visibility and brand reputation. Google analyzes a company's social presence along with its GMB profile.
7. Insights on Web Traffic using Website Analytics Tools
Website analytics helps you to identify the performance of your SEO strategy. It will help to determine the areas that need improvement. You can use Google Analytics tool to gets insights of your website traffic. Track the search terms your website is ranking for. Using Google webmaster tool you can analyze ranking for your every keyword. Based on the reports you get from both the tools, you can add relevant content to your website.
8. Keyword Discovery
Keywords are significant for any SEO strategy to perform well. If relevant keywords are not used in your content, the chances are your customers are not able to find you. You can use Google's webmaster tool or even invest in many paid tools to find the relevant keywords. People look online for manufacturing companies for different products. There can be a lot of irrelevant search volume coming to your website. It is crucial that you rank for the right keywords.
9. Sell on Facebook
Facebook Shop helps the manufacturer to sell his products online. Create a product catalog of all the products that are there on your website and sell them on Facebook. You can add a link to your website on the Facebook page. A shopper can use the link to come to your site in case he needs more details about your company. This helps you to increase relevant traffic to your website.
10. Get Listed on Business Listings
There are many business listing like Yellow Pages, Yelp etc., where you can list your business. It is not a must, but it is always better to keep all your channels open. As you never know, where is your potential customer looking for you?
Benefits of SEO for Manufacturer Website
Implementing an SEO strategy into your marketing efforts can reap great rewards. With SEO you would start to see a significant boost in both your traffic and conversions. SEO is the most cost-effective way that can help you to grow the online presence of your manufacturer website.
How can RedTim help with SEO for Manufacturer Website?
RedTim understands the importance of getting discovered. Our websites come with an Automatic SEO feature. It helps you to optimize the content on your website for search results and rankings. Every time you update new content on the site, the website generates a new URL and tags it to your location. Our websites help you get matched to the most relevant people looking for your products.