Online marketing has dramatically changed the floral industry. People these days prefer buying flowers online instead of driving to a flower shop. They are searching for a local florist online and direct order from their website. This is where SEO plays an immense role. Your florist website has to be optimized for local search results for it to get discovered.
Follow these Quick Tips On SEO For Florist Website
1. Have a Website that Ranks Well in SEO
The florist is a unique industry. Flowers be a beautiful gift for any occasion. They are easiest and quick pick for gifting - be it a formal or an informal meeting. Build a florist website that attracts people. Create web pages on your website to talk about the flowers you sell. Sync your website with social channels like Facebook, Facebook shop, and Twitter. Integrate your product catalog with the Facebook shop to attract social traffic. Here are a couple of more tips that can help you rank well in search results. You can use them in your SEO strategy to improve your florist website's visibility.
Here is Beginners Guide to SEO Guidelines, for understanding SEO in detail.
2. Tell Your Customers About Your Business
Create custom pages on your website that speak about your business. Flowers are the centerpiece of any occasion. Create a portfolio page and display photos of different events you have catered. Create a product catalog to show each flower with their price. Write about types of flowers. Which flower will be the best fit for any occasion. What flowers combined would make a beautiful bouquet. No one can tell about flowers better than a florist. You can even have gift packages for different occasions on your website. Or maybe give an option of creating a customized gift pack. More the choices you offer customers, better will they engage on your site.
3. Location-Based SEO for Florist Website
Florist website is location specific. When people look for a florist, they either look for the one near their place or where they want to deliver it. Meaning, they are looking for a particular location. Search engines understand this and recognize your website for a single business location. Optimize your website with location-based content. If you have branches at many locations, create web pages for each of those locations. Search engines will recognize each one of them as an individual business.
4. Social Media Can Influence Your Website Traffic
Though social media may not have a direct influence on SEO, it is important for your brand. They are a great way to target people based on geography and demography. There are many tools available that you can integrate into your website. These tools can help you to promote your content. Also, you can integrate your product catalog with Facebook Shop. People can directly buy from your Facebook Business Page.
5. Be Available for Your Customers 24/7
People at times tend to be confused on what flower would be the best choice for an event. They need someone to help them with suggestions. Be available for your customers when they need you. Have a "Live Chat Support" feature on your website. It will be easy for you to help the customers who visit your website. Give them suggestions or help them with what they are looking for. This will help you to engage your customer more on your website. People will come back to your florist website. Search engines will understand that people are engaging on your site for more time. It will start showing your website in search results when people look for a florist in your geography.
6. Get Your Florist Website Listed
Business listings help you to increase the credibility of your website. By claiming your business, you are telling search engines that own this business. Search engines authenticate your website based on the NAP - Name, Address and Phone number across all listings. If you have branches in many locations, get all your locations listed on the business listing. Search engines will recognize your website as a big entity. It will start showing your website in more relevant search results in your geography.
7. Insights on Web Traffic using Website Analytics Tools
Unless you know how your SEO strategy is doing, you won't be able to optimize it. Website analytics will do that for you. It will help you to identify the critical points in your strategy. Based on the report you can determine the areas that need improvement. You can either use Google Analytics or get paid tools to gets insights of your website traffic. You can plan your SEO strategy based on these reports to improve your website ranking.
Send a newsletter to your customers. You can update them on the seasonal offers or discounts you are running on your website. In case you know their anniversary or birthdays, send them a personalized newsletter. Offer them a discount.
9. Stay Connected with You Blogs
Not everyone is an expert on flowers like you are. Tell people about different types of flowers. Write about seasonal flowers. Post the link to the blog on your social channels. When people click on the link and land on your website, you are increasing your website traffic. This will help you with SEO of your website.
10. Logic of SEO
A florist is a local business. People who come to your website are people who need flowers in your geography. Create content that is optimized for local search results. Your end goal is your local market. Create a website that is both user-friendly and search engine friendly. Your website needs to be engaging. People are coming to your website; they must be able to buy flowers without any issues. A website that is simple to understand and convenient to use gets better ranking on search engines.
Benefits of SEO for Florist Website
An effective SEO-strategy can improve the visibility of your website. People look at only first few search results. It is essential for you to be seen in them for you to bring traffic to your website. SEO can help you optimize your florist website for relevant local traffic. Implementing an SEO strategy into your marketing efforts can improve your branding.
How can RedTim help with SEO for Florist Website
RedTim websites come with an Automatic location-based SEO feature. It removes the need for you to invest in SEO specialist. You can optimize the page content for your local search results. With RedTim website, you would always be able to stay connected with your local audience. Every time you update new content on the site, the website generates a new URL and tags it to your location. Our websites help you get matched to the most relevant people looking for your flowers.