Before people had to go to the location to rent a car, and there were chances that all cars are already booked. It used to be chaos, especially if they are in a different city and the only way they could reach a place is by renting a car. It is no more a hassle. Most of the car rentals are these days going online and creating their website. They are making it easy for the customers to select the car on the date and time they need. Also, websites even have online payment options making online booking much more convenient. There are many car rental websites and, it is a must for your website to have an SEO strategy that helps it to rank well.
Most people these days go online, and if your car rental is not visible, you might be losing business. Suppose someone is visiting New York and wants to go to Norway. They might be looking for something say, " Car rentals from New York airport to Norway". If you are not ranking for these keywords, you may be giving your business to your competitor. Having an SEO strategy will help you to optimize your website content for the right keywords. We have clubbed a few tips that will help you with your SEO strategy. You can use them to grow your website visibility and increase sales.
Follow these Quick Tips On SEO For Car Rental Website
1. Have a Car Rental Website that Ranks Well in SEO
When customers come to your website, they expect it to have all the functionalities for them to rent a car. You need to have a fully functional car rental website. A customer should be able to view a car based on the availability in that particular location. Your website has to be SEO friendly. Regardless of the device, a customer should have seamless navigational experience. Have a website that is responsive and mobile-optimized. It is an essential factor as search engines track user engagement. Based on the how conveniently a user can perform a transaction search engines rank a website. Your website should be engaging and has to push the user to rent a car.
Here is Beginners Guide to SEO Guidelines, for understanding SEO in detail.
2. Get Listed on Google My Business
Google is the most commonly used search engine. Getting your business listed on "Google My Business" can help you increase your website's visibility. You can create an individual business listing for each of your locations. But make sure all the locations that are on your website are reflecting on "Google My Business". When Google sees your business listed in many locations, it considers it as a big entity. When people are looking for car rentals in your geography, it will show them on your website.
3. Name, Address and Phone Number
Your NAP - Name, Address and Phone Number need to be the same across all the platforms. Search engines authenticate your website based on the NAP. Ensure NAP details on website, social media channels and business listings are exact. Search engines will recognize you for those locations. You get a better chance to rank well on search engines.
4. Local Review can Improve Your Website’s Ranking
Online reviews are very crucial for a website. Search engines also rank your website based on how your clients feel about your business. If you want to improve your website's ranking, ask customers to review your business. You can send a "Thank You" email to your customer in which you can include a link to your review page. Having an ongoing stream of reviews gives your car rentals credibility. You should consider using a customer feedback tool on your websites. These tools will help you to get in touch with your customer for their valuable feedback.
5. On- Page SEO for Your Car Rentals Website
Keywords are important for any SEO strategy to perform well. Work on your keywords that relevant to your website in your geography. See what your relevant audience is using to search for your business. Use those keyword phrases to optimize the content on your website. Search engines follow schema.org guidelines for SEO. Structure your website based on the SEO guidelines to rank well in search results. When you create new content, submit the details of the page along with their URLs to search engines. There are many webmaster tools available for submissions. It will help search engines like Google, Bing and Yahoo!, to understand the page better.
6. Off - Page SEO for Your Car Rentals Website
Get your business listed in as many relevant directories as possible. Listing your business in many directories will give your website a validity. Search engines will recognize your car rentals for that location. When people look for car rentals in your geography, search engines will show them your site. If you are located in many locations, then list all the locations. You can even consider investing in a business listing tool. Using these tools you can at once submit your business details to all the directories.
7. Business Location Website Pages
Your each business location is your individual business. You need to have web pages for all the locations for them to rank well in its geography. Search engines recognize a business based on its location on the website. Your each business location website page needs to optimize for location-based keywords. Search engines will recognize your brand as a huge entity. It will start showing your website for all your locations.
8. Insights on Web Traffic using Website Analytics Tools
You need to know if your SEO strategy is doing well or not. Based on which you can work on optimizing it. Website Analytics will help you to identify the loopholes in your strategy. You can understand which keywords are performing well and based on it you can plan your strategy. Your end goal should be to create a content that engages your relevant audience. KPI’s to consider in SEO are- Traffic to web pages, engagement rate, session time, and bounce rate.
9. Local SEO Analytics
For your business to do well, you need to perform well in all your locations. Local SEO analytics tools can be used to check your search ranking in each location. They will tell you if your website is doing well locally. You can get these reports using Google Analytics tool for your website. There are many paid tools like Yext, Uberall, Biglee and more. These tools can help you to understand your location-based performance.
10. Logic of SEO
Car rental business is a location specific industry. People come to your website looking to rent a car in a particular geography. Your website needs to be engaging. Your customer should be able to rent a car from your website without any confusion. Create a website that is both user-friendly and search engine friendly. Create web pages for each of your locations to help search engines to find you fast. Your user shouldn't face any navigational difficulties regardless of the device they're using. A website that is easy to understand and convenient to use gets better ranking on search engines.
Benefits of SEO for Car Rentals
Car rentals business has their services in many locations. SEO can help you to get relevant customers in each of your geographies. You can create a location-based marketing strategy for each of your locations. SEO is the most cost-effective way that can help you to grow the online presence of your car rentals website.
How can RedTim help with SEO for Car Rentals?
RedTim websites come with an Automatic SEO feature. You don't have to worry about a location-based SEO strategy for all your location. RedTim website is optimized for a location. Every time you update new content on the site, the website is generating a new URL and tags it to your location. Search engines identify your website based on your location and your keywords. With RedTim, you can create websites for each of your locations and link them to your main website. You can manage all your websites from a single dashboard. RedTim helps you to increase your car rental website's visibility in your geography.